Boi Kai Xin

Kai Xin is a designer fueled by passion, creativity, and an unwavering spirit! With patience, perseverance, and a friendly approach, she effortlessly masters time management, turning ideas into stunning masterpieces while keeping everything balanced and smooth.

01: Packaging

Stack & Shack

To strengthen bonds between family and friends, an innovative version of Jenga was created, featuring the "memories game card," an adaptation of Truth or Dare based on childhood memories. The packaging design was crafted to match the nostalgic theme of the game using a retro style. A simple layout was chosen to ensure everything fits neatly within the box, and a handle was added for convenience to prevent accidental mishandling of the lid and keep the contents secure.

02: Publication

Posthumous Marriage

The topic of ghost marriage is explored in this book due to its rare and little-known tradition in Malaysia. The book presents this fascinating tradition in a modern, engaging, and respectful way. The design uses a blend of pink and blue tones set against a grey background, creating a unique yet inviting aesthetic without appearing outdated or unsettling. The choice of Japanese binding enhances the connection to the traditional Chinese roots of ghost marriage, offering a fitting visual element to the subject.

03:Event Identity

Kuala Lumpur Design Week

Henna is the central theme of this Kuala Lumpur Design Week (KLDW) poster, chosen for its intricate beauty and cultural significance within Malaysia’s Indian minority. It celebrates Indian artistry while symbolizing growth, creativity, and innovation, much like KLDW. The floral motifs within henna patterns represent growth and continuous evolution, mirroring how design flourishes through new ideas and inspirations. Henna’s flowing patterns reflect the journey of design, seamlessly blending tradition with modernity. As a symbol of unity and celebration, it perfectly represents an event that brings designers together, showcasing Malaysia’s rich culture while pushing creative boundaries.

04: Corporate Identity

96 Ice Tube

The redesigned 96 Ice Tube logo embodies friendliness, freshness, and quality. Its form is inspired by tube ice, a core product of the brand, seamlessly shaping the number “96” for a clean and modern appearance. Meanwhile, the pink-to-blue gradient reflects the vibrant colors of ice kacang, adding a refreshing and lively touch. This combination creates a unique and recognizable identity that highlights both the brand’s essence and its connection to its products.

Kwang Wah Ice Kacang x 96 Ice Tube

We collaborated with Kwang Wah Ice Kacang, providing our premium ice for their desserts. To highlight this partnership, we designed a custom sign and collateral. Kwang Wah was chosen for its quality and welcoming atmosphere.