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Whoopsies

Problem

53% of Malaysian teenagers have high tendencies of becoming cyberbullies.

Insight

Bullies enjoy trolling others online because they enjoy the suffering and attention this 
behaviour triggers.

Idea

Whoopsies! Burger King and Meta team up to redirect hate comments to BK's posts, serving up witty, juicy comebacks to make bullies feel irrelevant. Partnering with Befrienders, the initiative goes beyond laughs to inspire real change with mental health support.