Whoopsies
Problem
53% of Malaysian teenagers have high tendencies of becoming cyberbullies.
Insight
Bullies enjoy trolling others online because they enjoy the suffering and attention this
behaviour triggers.
behaviour triggers.
Idea
Whoopsies! Burger King and Meta team up to redirect hate comments to BK's posts, serving up witty, juicy comebacks to make bullies feel irrelevant. Partnering with Befrienders, the initiative goes beyond laughs to inspire real change with mental health support.