Gamersutra

Acknowledging the diversity within the gamer community and the different ways
 people enjoy games.

Game stereotypes make some feel ashamed to call themselves gamers.

Gaming is personal and diverse,  just like intimacy in the Kama Sutra, both bringing pleasure in unique ways. GamerSutra is a playful guide that showcases the endless ways to enjoy Xbox with anyone, anywhere, at any time.

We kick off with print ads featuring suggestive copy, sparking curiosity and confusion. A week later, the full reveal drops, illustrations showing it's all about gaming, not what you think.